Nikki, star of this summer’s upcoming blockbuster film Twilight: Eclipse, is encouraging teens to make a difference this summer by collecting school supplies and dropping them off at their local Staples store from July 4 through September 18. In addition, Staples customers will be able to get involved by donating $1 at any Staples store, with 100 percent of the proceeds benefiting local students in need. Each Staples store will be matched to a local educational not-for-profit organization serving local youth, and DoSomething.org and Staples will ensure that all the donations get to these partners just in time for the new school year.
During the first two Do Something 101 school supply drives, Staples and DoSomething.org, with the help from celebrity supporters Jordin Sparks and Ciara, raised more than $750,000. To build on this success and help kick off the 2010 campaign, Nikki is starring in a public service announcement (PSA) that will air on television and radio stations nationwide, starting in July. Staples will also donate more than $125,000 worth of school supplies to the program.
Teens who want to get involved can go to www.DoSomething101.org for ideas on how to run local school supply drives and to sign up for an action kit. Whether holding a school supply drive at summer camp, during a summer sports league, or at a neighborhood block party, DoSomething.org and Staples offer tips, resources, and flyers for how to get started and make the most of every teen’s summer.
To further demonstrate support for DoSomething.org, new for 2010, Staples is launching a line of DoSomething.org-inspired products that students can use to keep organized and learn about important issues impacting their communities. These products will be available at Staples retail stores by July 4 and will direct students to www.dosomething101.org/staples